WordPress is fantastic blogging software and an excellent content management system that is prolific on the web (and used by us for this site!), and Jetpack is a great set of tools offered by Automattic to further improve the WordPress experience. But the latest versions of Jetpack default to placing a “Promote with Blaze” option onto every post page in WordPress, and you’ll see it prominently displayed in the Posts overview section of WordPress admin too.

What is Blaze? Well, Blaze is apparently a Jetpack offering that allows you to pay to promote a post,…