iPhone and iPad apps will now need permission from the user before they can use their data for targeted ads. This is a newer privacy feature from Apple, which has changed the way app developers access your data for delivering personalized ads to your device.

Most of us are probably familiar by now with how advertising works on the internet. You may have noticed how in-app ads and website ads are more relevant to your internet activity, for example maybe you saw shoe ads after shoe shopping online. These ads are tailored to you by using tracking cookies across…